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Casa Batlló's innovative Video Guide

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Casa Batlló's innovative Video Guide

Gary Gautier about augmented and virtual reality

Casa Batlló offers a Video Guide with augmented reality, virtual environments and 3D animations that guide you through the house and show the special details of the design. Casa Batlló has opted to make use of new technologies in a big way: by using a tablet, which detects the user’s position at every moment, you can see the furniture and decorative details of the house. This technology also allows visitors to understand Gaudí’s symbols and their application in the interior design of every part of the house. They have included completely new content that combines augmented reality and virtual elements to offer a much more dynamic, captivating and surprising cultural visit concept. In this way, visitors can discover, simply and intuitively, how the Batlló family would have lived in the Barcelona of the day, they can explore the furniture that would have been used in the Noble Floor at that time and they can let themselves be carried away by the animations relating to the natural and organic shapes that allude to the various brilliant aesthetic and functional features of the building.

We ask Gary Gautier, Director General at Casa Batlló to tell us more about this new development.

How many visitors are visiting Casa Batlló yearly and where do they come from?
Casa Batlló receives almost 800.000 visitors from all over the world.

What percentage of visitors choses a video guide? Is there a specific group more open for it?
The Video Guide was launched recently, so we don't have exact figures yet. However we can tell you that since we implemented it, the majority of visitors choses to accompany the visit with it.

Where did you get the idea?
The idea came with the aim of revealing the house as Gaudí originally conceived it, deciphering the exceptional language he used and showing all symbolism that floods inside. After an arduous research on the symbols used by Gaudí, drawings and pictures, and after the assistance of recognized Gaudí experts, the project was born to unveil how the Batlló family lived in Barcelona at that time, find out about the furniture on the main floor and be amazed by the organic and natural animations that allude to the functional and aesthetic brilliance of the building.

Did you see good examples at other places?
Casa Batlló has pioneered in this technology among the points of reference of Barcelona, in Europe and actually is considered as the most advanced Video Guide in the world.

What are the costs to develop such a video guide?
It was an arduous work for two years...

For how long do you have this video guide?
This Video Guide was launched in February 2014.

What is your experience, positive and negative?
The experience is absolutely positive because thanks to it, we can offer the visitors a tour that escapes from purely visual aspects and turns into an experience for the senses due to the use of the augmented reality.

Do you have plans for an update?
All technologies require continuous updates besides the fact to improve the content.

Would you recommend the video tour to other house museums?
We think that new technologies offer extraordinary benefits for users and help to offer a more dynamic visit. The choice depends what other houses want to show to the people who visit them.

How would you recommend it to visitors?
Behind its facade, Casa Batlló hides a dream and fantasy world. The boundless imagination of Antoni Gaudí, combined with an exceptional creative freedom, sets up its own language, which is printed on every corner of the house. Now, thanks to this Video Guide, which combined virtual animations with augmented reality, is possible to decipher them. Something that would have been impossible to do with the traditional audio guide.

See also: the web special on Casa Batlló.