Iconic Houses End Year Message
City-ordered rebuild of landmark house stirs debate: Appropriate or overreach?
Kohlberg House Restoration in Progress
Planned Demolition of Rietveld Homes in Reeuwijk
Renovation Gili House in Crisis
An Iconic Saga
Restoring Eileen Gray’s Villa E-1027 and Clarifying the Controversies
Modernism on the East Coast
Iconic Houses in Latin America
House Tours May 2018
Our Badge of Honour
Terence Riley -KEYNOTE SPEAKER- on Philip Johnson
New era for Villa E-1027 and Cap Moderne
Jorge Liernur -KEYNOTE SPEAKER- on Latin American Modernism(s)
Restoring the past: The Diego Rivera and Frida Kahlo Home Studio
Behind the Scenes: Hendrick de Keyser Association
Latin America Special – Focus on Mexico
De Stijl in Drachten
Preserving the Nancarrow House-Studio
Meet the Friends - Nanne de Ru
Latin America Special – Focus on Brazil
Jan de Jong’s House is Latest Hendrick de Keyser Acquisition
Stay in a Belgian Modernist Masterpiece
In Berlin’s Modernist Network
Rietveld-Schröder House Celebrates De Stijl Anniversary
Meet Our New Foundation Board Members
Virtual Tour of a Papaverhof Home in 3D
Getty Grant for Villa E-1027
11 Le Corbusier Homes now on Unesco World Heritage List
At home with Le Corbusier
Wright Plus 2016 Walk
Casa Batlló's innovative Video Guide
Documentary La Ricarda
Rent a house designed by Gerrit Rietveld
Barragán House on Screen
Gesamtkunstwerk – An Icon on the Move
Triennale der Moderne 27 September - 13 October 2013
Prestigious Art Nouveau mansions in Brussels open
September 14 + 15: Heritage Days in Paris
June's New Arrivals: Museum Apartments
Iconic Houses is now on Twitter and Facebook
Corbu’s Cabanon: Reconstruction and Lecture
Projekt Mies In Krefeld: Life-sized model of the Krefeld Clubhouse
New arrivals: Spain special
MAMO: Le Corbu’s ‘Park in the Sky’ open 12 June
Annual Wright Architectural Housewalk: 18 May
Frank Lloyd Wright Homes on Screen
Message from the Editor
Neutra’s House on Screen
Melnikov House on Screen
Iconic Houses in the media
Message from the Editor
Eileen Gray House on Screen
Jean-Paul Warmoes on the Art of Fundraising in America
Photo Jean-Paul: in the background, The Modulightor Building by Paul Rudolph in New York
In 2002, Jean-Paul Warmoes became Executive Director of the King Baudouin Foundation United States (KBFUS) in New York, after working for its Brussels-based parent foundation in his native Belgium. KBFUS is the leading American resource for philanthropic giving to Europe and Africa. He shared his expertise about fundraising with us in an expert meeting at our Fifth International Iconic Houses Conference in New Canaan 15-18 May 2018.
Tell us about the work of your foundation.
Our mission is to facilitate thoughtful, effective giving to Europe and Africa. We enable US donors to support their favorite causes and organizations overseas, and provide European and African nonprofits with cost-effective solutions for raising funds in the United States.
How much money is involved?
At the moment we support the donation of around $25 million a year to all sorts of causes, helping hundreds of nonprofits.
Could KBFUS be a possible resource for house museums outside the USA?
I don’t want to raise unfounded expectations, but there is great potential for fundraising in the USA. However, you need to be a leader in your field and you need to build relationships here. You have to think about the whole strategy, and get to know the context in the USA. That’s where KBFUS can help. We can provide the legal and tax platform so that nonprofits don’t have to establish their own office here.
What advice do you have for would-be fundraisers in America?
It’s tempting to think that you can keep things the same here as they’ve always been, but it’s quite different in the USA. The board of directors always plays an essential role, and one or two big donors are often on the board. Fundraising in the USA calls for the involvement of the whole organization, from the CEO down. It means reorienting your entire operation. Directors should spend around 40% of their time meeting donors. In the case of a museum, the curator has an important role to play in communicating with donors. Their in-depth knowledge is exactly what the donor wants to hear about. You can’t just leave it to the development officer, because you need to verbalize the uniqueness of the product – and for US donors, that has to be on a global level.
How does a European nonprofit get started In the USA?
You need a targeted approach. Start with existing contacts, for example frequent visitors or expats from your home country. Look for people who can help you broaden your network. The whole organization should be behind the effort. Membership programs involving benefits are helpful. And remember, it’s not about getting a one-off gift! Keep the $1000 donor involved. Today’s donor is the best prospect for tomorrow.
Why do US donors give to overseas causes?
It’s not necessarily for tax benefits. It can be a wish to give back, being part of a certain social group – there are lots of reasons. It’s good to think about that and listen to your donors, and then you can adopt an individual approach.
Jean-Paul recommends us watching a fragment of a Naomi Levine presentation about the Art & Science of Fundraising, Naomi Levine, NYU.
Photo: Jean-Paul with The Modulightor Building by Paul Rudolph (New York, USA) in the background.
Publication date 2 March 2018